Cathay Pacific – Website, eBook, Digital Marketing, Social Videos
To help Cathay Pacific promote Hong Kong as a vacation destination Bonfire created a full content-based campaign that spread across multiple platforms. Leveraging amazing photography, we created a CMS controlled website, interactive eBook, pre-roll video, and standard and dynamic HTML5 banners to drive traffic.
In addition to the content platform and campaign, we’ve supported multiple promotional campaigns for Cathay Pacific, creating standard and rich media banners, pre-roll and social media videos, and dynamic banners which target consumers by programmatically offering different fares, origins, and destinations.
72 Hours in Hong Kong
The Hong Kong content portal serves as a destination for all of Cathay Pacific’s destination specific marketing. The site is regularly updated with new articles and content, and connects users to Cathay’s flight booking engine, as well as provides links to download the interactive eBook.
To accompany the website, Bonfire built an interactive eBook to showcase the amazing experiences available when visiting Hong Kong. The book utilized amazing photography, and we incorporated cinemagraphs, videos, audio, and social media sharing functionality.