Are You Ready For GA4?
If you use Universal Analytics to track user traffic and behavior, you need to migrate to GA4 now.
Google will stop receiving data to Universal Analytics accounts in July of 2023.
Here at Bonfire, we’ve been migrating our clients to GA4 since it was announced in 2020. We are experts at assessing your current analytics and ensuring all data, metrics, and goals are flawlessly migrated.
Reach out to our team of experts for a complimentary site audit.
We work with companies and organizations of all sizes to develop websites that drive results.
What is GA4?
What is GA4?
Google Analytics 4 (GA4) is the new standard in measuring digital traffic and engagement across your websites and apps in one single location. It is one of the most advanced web analytics platforms on the market, and it’s completely free to use.
GA4 offers a fuller picture of the buyer funnel and also takes proactive steps to offset potential digital marketing setbacks due to increased concerns about online privacy. GA4 offers marketers the flexibility and agility to gain more insights, better activate their data and make an even greater impact on their organizations’ business goals—all in a way that protects user privacy.
Reach out to our experts for a free site audit, and to migrate now.
Custom Analytics Dashboard
Custom Analytics Dashboard
Analyzing your website data can be confusing. We’ll make it easy by creating a custom dashboard that shows your most important website metrics at a glance.
Our custom dashboards combine data from Google Analytics, Search, Ads, and Social Media, and can be customized to your specific data needs.
Easily track ROI on Ad Spend and measure SEO effectiveness. Create and share reports easily.
How Do We Do It?
Any update or migration offers an opportunity to optimize and/or clean-up a Google Analytics solution. Before starting the migration, we work with you to understand your unique challenges and opportunities to develop the strategy and roadmap for your GA4 implementation. Then, we implement that roadmap to take advantage of the upgraded features of GA4, giving you even better data and insight into your website visitors and customers.
TESTING & VERIFICATION
We work with you to audit your existing analytics implementation and align your strategy, goals, and conversions with GA4’s new functionality.
DISCOVERY & STRATEGY
Using the defined Strategy, we build out and implement your analytics architecture to maximize effectiveness.
ARCHITECTURE & IMPLEMENTATION
Once implemented, we QA test and verify all tracking and conversion events to ensure everything is working as expected.
DEPLOYMENT & TRAINING
Upon verification, we deploy the updated GA4 code to your website. We also provide a training session on how to read your new GA4 Dashboard.
In addition to migrating your website to Google Analytics 4, we can help with optimizing your website experience and data in many other ways.
SEO & WEBSITE OPTIMIZATION
Optimizing your website for Google search results is critical. We are experts in both the technical and creative practices that Google uses to rank search results. There is no hidden “gimmick” or “secret sauce” for SEO. We use standardized tools to measure and confirm SEO Optimization, and ongoing reporting to ensure continued search success.
CAMPAIGN & CONVERSION TAGGING
We can make sure your ad dollars are spent effectively by ensuring proper tagging and tracking is in place on your website. This allows you to make spend and targeting adjustments on the fly during the campaign based on realtime data in your dashboard. Track the customer journey from “click” all the way to “conversion”.
What our clients say about us
The Bonfire group is a rockstar web team that had a huge hand in making our website come to fruition. They are fantastic engineers, laid-back and easy to work with, and aren’t like a typical contract shop that just looks to ship a site. Throughout the engagement, the Bonfire team was constantly offering recommendations on ways to not only deliver on the UI/UX, but also improve our SEO and performance of the site (both on the client and server side). They worked in a couple of capacities - segmented out project work as well as embedded within the team and their flexible, yet thoughtful approach to solving problems allowed us to form an amazing partnership and ship some great things.
We choose to continually work with Bonfire because they are not only technically excellent as digital professionals, they are also equally excellent as human beings. While there are many in this space, we believe Bonfire to be one of the best. We trust them to deliver custom solutions of scale on time and on budget.
Bonfire is my go-to for digital creative on the fly when we need to level up our internal skillset—they're flexible, professional, efficient, and deliver high quality work I can pass on to my clients with confidence. Steve leads the helm of a collaborative team that stretches our capabilities and supports best-in-class creative.
Bonfire has been managing the FedArb web site for the past 3 years. They are great to work with, very responsive, and I would highly recommend them.
We have worked with BonfireLA for a number of years now and have really tapped into their full suite of services from print design to web design and development, from video production to branding. We think of BonfireLA as an extension of our team who understands our brand and what we stand for. My team finds them skilled, creative, attentive, accommodating, responsive and professional. Having worked with many agencies, I find the most important aspect is the agency's ability to really listen to the client and understand, almost deciphering that vision. Bonfire LA does exactly that and iterates with us to produce quality deliverables that meet our needs.
Bonfire is consistently an amazing partner. They have delivered extremely high-quality work against demanding deadlines. They truly go above and beyond in ensuring that all of our needs are met. Most importantly, they are always a pleasure to work with!
Bonfire is a best-in-class partner that has been critical in helping us scale at hyper speed. They are in every way a seamless extension of our internal engineering team. A brilliant group of humans with the highest integrity. And super fun to work with to boot!
Bonfire consistently provides professional, thorough, and accurate work. Their technical expertise is best-in-class and their client service is excellent. They're always available to troubleshoot any issues that may come up and will work tirelessly to resolve them.
Stephen, Tony and the rest of the Bonfire team have become an integral extension to our marketing group. The combination of their technical expertise and “can do” attitude have made them a go to partner when it comes to our website development needs. Our relationship started as a website redesign project for our public facing websites for both US and Canada. It has now turned into a fully integrated relationship across our entire organizations encompassing, marketing, human resource, technology, support, and our affiliate companies. We could not do it all without the ongoing support of Bonfire.
Bonfire consistently delivers on time and on budget, and provides excellent service.
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