Stephen Fahlsing

Founder/Managing Director

Stephen is responsible for managing the daily operations of the agency, setting the overall direction for Bonfire, and managing the partnership between Bonfire and our clients. Stephen oversees the day-to-day operations of the teams focusing on maximizing team performance, meeting program objectives, and ensuring the successful delivery of all of Bonfire’s projects.

An early adopter working with internet technologies and digital marketing since the mid-90’s, Stephen has held senior positions at agencies such as 180LA, MRM/McCann, Genex, Ignited Minds, and Deadline Advertising.


Michael Defilippo

Head of Content

Michael oversees every aspect of Bonfire’s Live Content projects from concept to delivery. An experienced Producer, Michael brings together top concepting, writing, art, and production talent to ensure the highest of quality in our productions.

Originally from Pittsburgh, PA, Michael is a graduate of University of North Carolina School of the Arts. In 2002, Michael became the youngest Advertising Director at Village Voice Media before launching his producing career. Executive Producer and Creator of television shows including Opening Night (Ovation Network), My Beautiful Game (Fox Sports) and Countdown Los Angeles (KCAL 9).


German Rivera

Creative Director

As Creative Director, German is responsible for maintaining the look and feel of all of Bonfire’s projects. A hybrid talent, German is also an experienced Front End Developer, enabling him to lend his technical knowledge to the production and build of Bonfire’s web projects.

A veteran of agencies such as Media Revolution and Ignited Minds, German has over fifteen years of experience of technology focused design. German has designed and built hundreds of websites from concept to design to build. German has created digital executions for companies like SONY, Activision, Logitech, the US Army, and more.


Tony Bartoli

VP of Development Operations

Tony is responsible for all of Bonfire’s Development Operations, including managing the technical team, defining technical requirements, and ensuring quality code that meets and exceeds our clients’ expectations. With a background in systems + automation, Knowledge Management, and Quality Assurance, Tony applies those principles to every project.

With over 20 years of technical expertise, Tony has held many roles in hardware, software, and systems engineering. His team developed Schlumberger’s first PC-based data analysis tool and he later went on to be IT Manager for their headquarters before later transitioning into being Team Lead for their burgeoning web platform. In 2003, he started his own web and technical solutions practice, serving national and global clients within nearly every industry including retail, government, B2B, legal, and the arts.


Will Cassayd-Smith

Producer / Strategist

Will leads project management for Bonfire’s production team, from initial scope development through  final completion and QA. He ensures on-time, on-brief, and on-budget delivery of assets, and offers strategic thinking to guide creative, messaging, user experience, and development.

Will has worked with agencies throughout Los Angeles developing digital projects for a variety of clients including Bolthouse Farms, TrueCar, Hotwire, and VIZIO. Through a combination of strategic thinking, production acumen, and data-driven analysis, Will is committed to constantly improving the ways that brands interact with users through technology.


Marshall Sutherin

VFX Supervisor

As VFX Supervisor, Marshall provides both creative and technical oversight to all of Bonfire’s Motion Graphics projects. He’s a ‘hands-on’ animator, and provides guidance on technology, techniques, and best practices to ensure quality and efficiency on all projects.

A University of North Carolina School of the Arts graduate, Marshall has built his career working in a variety of special effect fields, from motion graphics, 3D modeling, and more.


Brett Barton

Head of Audio

Brett manages Bonfire’s full service recording studio and acts as Producer and Lead Engineer on all of our audio projects. Brett is an experienced professional audio expert, having created advertisements for clients such as Universal Records, Sears, Sony, Quicken, and others. He’s also composed and produced music for networks like HBO, Universal, Discovery, and FOX, and worked with artists like Kurt Elling, Kari Nelson, Dennis Cahill, Oh My God, Cheap Trick and The Singleman Affair.

Brett has a Bachelor of Fine Arts, Music Theory and Composition from Illinois State University.