Your message, everywhere it matters
We help organizations lead the conversation, online, onstage, and in the media, through our proven 5M strategy: owned, earned, paid, event, and social. Built for a world reshaped by digital platforms and AI-driven discovery, we craft targeted, high-impact campaigns that connect with real people in real time.
WHAT WE DO
- Earned Media/Public Relations
- Corporate Communications
- Panel & Speaker Placement
- Conference & Event Media
- Social Media
- Website Design & Development
- SEO/SEM
- AI/LLM Search Optimization
- Digital Marketing
- Analytics & Dashboards
Spark the Conversation
Connect with our team and take the first step toward real results.
TRUSTED BY THE BIGGEST BRANDS
THE 5 M's
Modern communications isn’t just one thing. It’s EVERY THING. Meticulously planned, scheduled, and executed bases on our 5M strategy; i.e., owned, paid, social, experiential and earned media campaigns executed on concurrent rollouts.
Owned Media
Every Bonfire Strategy campaign starts with a strong digital foundation: a custom, high-performance website built to support modern communications. Our team specializes in premium web design and development, with deep expertise in SEO and LLM search optimization to ensure your content is discoverable and effective.
EARNED MEDIA
In the age of AI and information overload, credible press coverage is more valuable than ever. Earned media can make or break an organization’s reputation. Bonfire Strategy integrates media relations into every campaign, leveraging deep newsroom experience, including two decades at outlets like The New York Times and Esquire, to secure impactful, trustworthy coverage.
PAID
MEDIA
Strategic paid media is one of the most efficient ways to drive results in today’s digital landscape. Bonfire Strategy plans high-ROI campaigns across platforms, from Google Ads (SEM, sponsored links, and display ads) to Business Wire releases that earn visibility through trusted distribution and strong search performance.
EVENT MEDIA
Bonfire Strategy secures high-impact event opportunities that build reputation and create valuable content for broader media use. We place clients on the right panels at key industry events, support them with tailored content strategy, speaker prep, and full audiovisual planning to maximize their presence and influence.
SOCIAL MEDIA
Social media is the connective tissue of any modern media strategy. Bonfire Strategy helps clients reach their target audiences across platforms like LinkedIn, Instagram, X, Facebook, and TikTok, with experience dating back to the earliest days of social. We craft smart, engaging content that drives awareness, credibility, and action.
CASE STUDIES
COMIC CON
LITIGATION SUPPORT - PRESS
COMIC CON
LITIGATION SUPPORT - PRESS
QUIXOTE STUDIOS
Custom Website
QUIXOTE STUDIOS
EXECUTIVE POSITIONING / M&A
Just Launched!
Quantum Leap HealthCare
CUSTOM WORDPRESS WEBSITE
Quantum Leap Healthcare Collaborative is a 501(c)(3) Non-Profit that works to better serve cancer patients by accelerating and innovating health care through approaches that challenge the status quo of science and care. Along with our good friends and partners at Cooper, Levy & Partners, we helped them consolidate five different websites into one streamlined and easy to navigate user experience.
