Strategy

Corporate communications for the modern age

Your message, everywhere it matters

We help organizations lead the conversation, online, onstage, and in the media, through our proven 5M strategy: owned, earned, paid, event, and social. Built for a world reshaped by digital platforms and AI-driven discovery, we craft targeted, high-impact campaigns that connect with real people in real time.

WHAT WE DO

Website Design & Development
SEO/SEM
AI/LLM Search Optimization
Digital Marketing
Analytics & Dashboards
Social Media
Earned Media/PR
Conference & Event Media
Panel & Speaker Placement

OWNED MEDIA

The core of any Bonfire Strategy communications campaign begins with the premium digital agency work of Bonfire. Today, all roads lead to an organization’s website. If an organization wants to launch any information campaign, the target audience will always eventually circle back to the website, often with the help of exceptional search engine optimization. That website must be a custom offering. Bonfire specializes in providing best-in-class web design and development services. At Bonfire, the job is always well done.

EARNED MEDIA

When media outlets from the New York Times and 60 Minutes to a local TV broadcast outlet cover your organization, attention must be paid. Earned media can launch an organization’s reputation, and destroy that reputation, too. Bonfire Strategy is dedicated to using media relations in any information campaign. Bonfire’s Ross Johnson worked as a journalist for two decades for such outlets as the New York Times and Esquire and has a thorough understanding of today’s news organizations and the people who run them.

PAID MEDIA

In today’s information universe, some of the highest returns on investment are the use of Business Wire press releases, and the use of sponsored links and digital ads on Google. A message on Business Wire can eventually be seen by millions for a nominal fee. That is made possible by how much the Google search algorithm values Business Wire news releases. On the Google Ads side, use of this platform via sponsored links and display ads has amazing return on investment.

CONFERENCE & EVENT MEDIA

Simply put, appearing at the right industry event and in the right forum within the event can make the careers of an executive and the company’s team. Bonfire Strategy works tirelessly to get our clients on the best panels at events that are attended by the target audience that the client wants to reach in person. We do the intensive audio-visual support and focus on providing bespoke content strategy and speaker preparation for our clients at these events.

SOCIAL MEDIA

Top media consultants agree on one thing in the 21st century: All media strategy rollouts will feed into social media. For any team leader in an organization, LinkedIn, Facebook, Instagram, X, and TikTok together comprise an incredible technological and interactive meeting place for every target audience that a non-profit, trade group, or business desires to reach. At Bonfire, we’ve been working on social media since Facebook and Myspace met the iPhone in the 2000s. It’s a job we love doing very well.

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Just Launched!

Quantum Leap HealthCare

CUSTOM WORDPRESS WEBSITE

Quantum Leap Healthcare Collaborative is a 501(c)(3) Non-Profit that works to better serve cancer patients by accelerating and innovating health care through approaches that challenge the status quo of science and care. Along with our good friends and partners at Cooper, Levy & Partners, we helped them consolidate five different websites into one streamlined and easy to navigate user experience.

Our Primary Product: Peace of mind

Digital Marketing - Websites - Technology - SEO & Analytics

All of these can create anxiety for an organization. We demystify the digital world, and separate the hype and snake oil from the real trends and best practices for your brand’s online experience. Want proof? Just ask our clients.

“They are fantastic engineers, laid-back and easy to work with”

“They are in every way a seamless extension of our internal engineering team”

“The combination of their technical expertise and “can do” attitude have made them a go to partner”

“They are great to work with, very responsive, and I would highly recommend them”

“skilled, creative, attentive, accommodating, responsive and professional”

Our Approach

Aside from all the technical bona-fides you’d expect from a digital agency, we approach every project with the following:

Collaboration

We're in this together. We believe a successful project is the result of clear communication, sharing ideas, and a variety of people bringing their unique perspective and expertise.

Experience

We've been doing this a long time - most of us over 20 years. We've seen trends come and go, and understand what works and what doesn't. We bring this experience to every project, along with our fair share of grey hair.

Customer Focus

We focus on your business needs at a macro and micro level. Whether that means ensuring that your website's user experience is top-notch, your project stays on schedule, or replying to your emails in a timely fashion.

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